Because who doesn't like free?
Market Your Brand Like a BossIf you build it they will come may be a famous movie line, but in the real world that’s hardly the case. You’ve poured your blood, sweat and tears into starting your business, but now you have to let people know you’ve arrived. Marketing your business doesn’t have to be hard, scary or require a fancy degree. The internet has opened a whole new world of opportunities to not only get your name and brand out there, but to also do it for free! Here’s 6 easy ways you can promote your business online.
1. Your Business Needs a Website
You may not be a professional coder or HTML whiz, but you don't have to be. You can build a website for free on user friendly platforms like Wix.com or WordPress. These platforms allow you to easily create or modify templates to create your website for free. They may not have all the bells and whistles of a paid custom site, but you can get your business out there, if you don't mind their ads on your site. Shameless plug: When you’re ready to launch a custom website contact me.
2. Social Media
No matter what kind of business you run, you need some sort of social media presence. The platform(s) your business uses will depend on your target customer, but having at least one social media business page is needed. The top sites to consider are Facebook, Instagram, Twitter, Pinterest, Snapchat, Youtube and Reddit. Each has its own pros and cons. Choose the one that is most popular with your target customer and that will showcase your business the best.
3. Grow Your Audience with Email
Make sure you have a way to collect emails on your website. You can also add this feature to some social media pages. Use an email service like MailChimp to send emails to your customers for free. Offer them a discount, free download or another exclusive perk to keep them engaged and to make them want to sign-up. Read up on the do’s and don’ts of sending email so that you aren’t annoying or spamming anyone.
4. Team Up With a Sister Brand
Do you have a relationship with another business that has a similar target audience, and is an indirect competitor? Or is there a business you find yourself wanting to partner with some day? Reach out to them about doing a collaboration. Offer a joint giveaway to each other’s mailing lists or social followers. This will increase engagement and help build your followers and email list and increase your audience reach.
5. Video, Live and Viral
Video is huge right now and a great way to catch someone’s attention in the sea of content online. If your brand would work well with video, start a YouTube channel, do webcasts, go live on Facebook Live and Instagram stories. You can do tutorials, fun skits, promotions, Q&As or anything else you can think of. It will help you build your audience, keep them engaged; and who knows you could even go viral!
6. Content is King
We are bombarded with an overwhelming amount of content daily. But, GREAT content is how you can stand out from the pack, rank better in search engines and keep your audience engaged. Start a blog related to your business and industry on your website, write guest posts and articles for publications that link back to your site, post on social media often and regularly or even start a podcast. Most of all, create content people care about and want and that is SEO friendly.
Try new things. Don't be scared. Be consistent, create great content and try different mediums. Get out there and sell your brand and business and then the people will come.